Meaning of the name

  • wing – stands for the wing beat of the butterfly which can change the entire climate
  • wave – is derived from the term „brainwave“, which refers to a flash of insight, a brilliant idea, or an epiphany.

In the wingwave-coaching method we strive to achieve maximum coaching effects for our clients with minimal application of methods – but still incorporating and appreciating the multi-level system of individual personality. The principle is ‚small cause – large impact’. This is also known by the term „butterfly effect“. The butterfly effect was described by the Meteorology Professor, Edward Norton Lorenz (May 1917 – April 2008) in 1963 when he was trying to draw up a weather forecast using computer programs. However, as soon as he made a minimal change to the source data – namely at the fourth place after the decimal point – the weather model provided completely different forecasts. Spot-on source conditions are therefore decisive for the desired result – and the same applies to a successful coaching tool. 

Lorenz also discovered the underlying mathematics of the butterfly effect, namely, a relatively simple system of equations providing a model of endless complexity. The respective visual display is called the Lorenz attractor. In our illustration, a mirrored Lorenz attractor has become a butterfly.

Bibliography: Edward N. Lorenz: Deterministic Nonperiodic Flow. In: Journal of the Atmospheric Sciences, Vol. 20, No. 2, 130-141, March 1963.